Interest in cryptocurrency videos on YouTube has fallen to its lowest level since January 2021.
On January 11, Benjamin Cowen, founder of ITC Crypto, shared a chart showing the 30-day moving average of YouTube views across crypto-related channels.
Cowen noted that this decline is not limited to one platform or algorithm change. He said, “So it’s not just X and an algorithm change”.
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Crypto commentator Tom Crown mentioned that the falloff began around October. He added, “It’s collapsed across all platforms”.
He also pointed out that overall attention has been falling for years by saying the trend has “been in a bear market since 2021″.
Bitcoin investor Polaris XBT described the current engagement levels as “bear market levels of social interest”.
Some creators shared how this shift has affected their own channels. YouTuber Jesus Martinez explained that although his audience grew steadily from 2022, none of his videos have matched the traction of those made during the 2021 boom.
Meanwhile, Cloud9 Markets, a TikTok creator, linked the downturn to scams and hype-driven token projects, often called “ponzi” altcoins. They believe viewers have grown weary of such schemes.
Meanwhile, YouTube recently started letting creators in the United States receive their payments in PayPal’s stablecoin, PYUSD. How does it work? Read the full story.
